An Individual Interview can provide a deep, rich view into a person’s behavior, reasoning and life.
- 60-90 Minutes
- (possibly Photographer
Refer to the methods in Design The Interview and use an Interview Guide to create a set of questions for your individual interviews.
Before going into the field, practice the individual interview by partnering in teams of two. One person plays the role of the interviewer and the other the interviewee.
Ask the team what they learned through this exercise and if there are topics or questions that are missing? Record these and include them in your Interview Guide.
During the interview:
- No more than three research team members should attend any single interview so as to not overwhelm the participant or crowd the location.
- Each team member should have a clear role (i.e. interviewer, note-taker, photographer).
- The interview should be conducted without an audience, since the presence of others can sway what the participant says or what they are able to reveal.
- If an audience appears, one person on the research team can engage them in a parallel conversation and draw then away from the primary interview.
Check out the following tools for assistance designing your interview: Resource Flow Worksheet, Factors & Forces Worksheet, Aspirations Exercise & Cards, Journey of an Offering Exercise