Design Local Using Participatory Design Teams
ThinkImpact’s participatory design teams empower individuals within cultural contexts.
We have entered the Create portion of the HCD process here in South Africa’s Mpumalanga province. Design teams have been assembled, and the first round of meetings have been held. I am in the middle of one on one meetings with one of my five new design team members. While digging deeper on his life and troubled economic opportunities in Gottenburg he casually frames an unseen problem saying, “When you’re stuck like this, your mind is stuck too.” It’s a powerful insight on another person’s predicament, and I suspect it’s a feeling shared by others like him in the community.
There are many challenges in the developing world. Access to clean water, quality healthcare and education are often focal points of development work. But in one simple sentence, my team member identified one of the most universal challenges, empowering people to believe in themselves. We call the process of going from the status quo, to being able to create positive change on your own “mindshift” and it’s ultimately what we are working to create.
To achieve it, we are integrating community members in the design process to become not the recipients of a solution, but to become the designers. When they make that leap, we can help them see not problems in the community, but opportunities.
Mindshift is a powerful innovation force on its own to empower community members in the long run. But we are also interested in creating great solutions from our design teams in the next three weeks. It turns out that including community members in the design process also improves the project’s quality, ownership and speed. This positive effect is from a method known as Participatory Co-Design.
Participatory Co-Design is a fancy way of saying community members are at the center of the design process.Instead of a team of highly trained NGO workers designing a solution to a local problem on their own, the team actually includes community members. With thismixed composition, solutions are developed from the local point of view and in the local cultural context. And when ideas are grown from within the community, the local design team members have true a sense of ownership of the project. They can also speed up the process by automatically screening new ideas for how well they will fit within the community’s culture and politics. This method doesn’t just create good solutions, it creates good teams at the local level.
This team creation is especially valuable for the way ThinkImpact works. We are on site for a quick two months. When we leave there will be a team of community members equipped with HCD methods and a thorough prototype. That team exists because of their participation in the design process, and as we leave they are able to move forward as they see fit.
My design team member joined our team to unstick his mind, to exercise it on these unique challenges. As we continue this process I hope he finds that exercising it on the right problems, with the right people will not just unstick it, but open his mind to a world of solutions where he and his team are the perfect people to provide them.




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This sounds great, Brent—it looks like you're making some wonderful progress!
I'd love to know more about how certain methods have succeeded or failed in your work, and in particular I'm keen to know more about how co-creation has panned out in reality. I've found in my work that participatory co-creation can be an exceptionally powerful tool in garnering local support, but that as a means of creation itself it's often failed me. What have your experiences been?
Keep up the great work!
Danny, working with the co-creation method has been like a troubled romance, starting with all the sparks and ending under the status "it's complicated". I also experienced its power in creating community support initially, which was followed by experiencing its challenges when really trying to push innovative thoughts and practices. It was very difficult to get my local team members to think around status quo ideas, to the point where I was almost delivering new ideas to them. The challenge was a tradeoff between spending time empowering new thought processes, versus spending time actually testing and evaluating new products under our time constraint.
That being said, I would not have done it another way. Using this method meant the amount of local context put into the product and business model was significant. With that context I think the local team feels they have strong ownership of, and strong confidence in the product.
Our goal is to design socially helpful products that continue to be manufactured, sold and used. Because of the nuanced challenges existing in that goal, and co-creation's ability to navigate them with local context, I think the method is extremely useful.
However, I did encounter the risks and suffered some setbacks. Can you tell me an instance where co-creation failed you?
Hi Brent, we love reading all your stories and wanted to reach out to you and let you know that we just launched our new project functionality feature! It's a great feature for stories creators, like yourself, to better tell your story as well as involve your project followers as the design process is occurring to provide you concentrated and real time feedback.
Here are the steps to create a Project.
1) Visit HCD Connect
2) Log-in to your HCD Connect profile
3) Find your story. The easiest way to do this is to click on your name in the top navigation bar.
4) Hit the "Add this story to a project" button. 5) Follow the instructions on HCD Connect.
Thanks for sharing your great stories and valuable insights to the HCD Connect Community!
-IDEO.org team